I start to understand the priorities and organise the work in a sustainable way. The first step is to understand who you want to write to and what you can offer to your readers. Why would they want to read your emails? Then, I focus on creating a simple and effective subscription form and welcome email. I then work on the subsequent phases of the customer journey, so as to bring the reader close to a conversion. I will teach you how to create a list from scratch, how to segment it (perhaps not all your readers are interested about the same types of information) and how to create good content. Based on the strategy that best represents your needs, I will show you how to best balance your energy and how to identify the right rhythm for your subscribers. Your goal will be to write less and less frequently: I will teach you how to use your subscribers's information to get to their inbox only when it is really worthwhile for them to open your message.
Timeline: 2 months
Cost: 700 francs+
50% due on booking, 50% when the work is done.
Set-up of objectives
Email marketing tool set-up
Identification of email campaigns to send (topics)
Creation of 1 email template
Set up on 1 automation
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“Chiara was responsible for PR for minimalisma as we started our business and did an amazing job. She has a charisma like nobody else and approaches any assignment with a contagious optimism. It's difficult not to be in a good mood around Chiara! Best recommendations!”.
Maja Akraberg -